Arvin Roberts:Deion Sanders' hype train drives unprecedented attention, cash flow to Colorado

2025-05-05 06:30:46source:Lakshmi Finance Centercategory:News

Editor’s note: Follow all the action in Week 1 of college football with USA TODAY Sports’ live coverage.

BOULDER,Arvin Roberts Colo. – It is a flashback that Rick George probably has shared dozens, if not hundreds of times since Deion Sanders arrived to ignite a new movement at Colorado.

George, CU’s athletic director for a decade, was waiting to board a flight at DFW Airport – Gate E-7, he notes – when the call came in from Sanders and his business manager, Constance Schwartz-Morini.

PLAY TO WIN $10K: USA TODAY's Pro Football Survivor Pool is free to enter. Sign up now!

More:News

Recommend

Man charged with rape after kidnapping 3 teen girls at gunpoint along Nashville street

A man police say kidnapped three teenage girls and sexual assaulted two of them at gunpoint outside

Jack Daniel's tells Supreme Court its brand is harmed by dog toy Bad Spaniels

At the U.S. Supreme Court Wednesday, one side will be talking about its iconic liquor bottle as its

You Only Have a Few Hours to Shop Spanx 50% Off Deals: Leggings, Leather Pants, Tennis Skirts, and More

We independently selected these deals and products because we love them, and we think you might like